corporate creativity & innovation
Fine in theory, but different in reality! © 2006 David M. Weeks.
12 - Publicise for success  
Publicity starts in earnest…

creativity & innovation diary From: Weeks, David
Sent: 05 October 1999 10:41 AM
To: Guinness, Alan
Subject: Encouraging Innovation

Alan
I noticed that your section of the Intranet describing Corporate Consultancy Services mentions encouraging innovation. You may like to view the site on creativity & innovation that I've created - from departmental web site, click Archimedes, improve your creativity.

David

Try Global e-mail but do it sensibly . . .

creativity & innovation diary From: Weeks, David
To: Sunita Perigan
Subject: Archimedes intranet site really improves your creativity
Date: 28 October 1999 11:26

Sunita

What do you think about sending the following via global e-mail?

Sometimes finding that elusive great idea is not easy. But help is at hand!
The Archimedes team have added an innovative link on their Intranet site to - 'Improve Your Business Creativity'

Using a novel, Interactive, multi-step approach you can now 'Assess' how creative you are, etc, etc
From Home Intranet Page . . .



creativity & innovation diary From: Sunita Perigan
To: Weeks, David
Subject: RE: Archimedes intranet site really improves your creativity
Date: 28 October 1999 12:16

David,

I'd be happy to send it out - how do I go about sending a global email? Do I need to get permission from anyone?

Regards, Sunita

People don't like to take risks in organisations. But this can get taken to extremes and what they should do normally they stop doing waiting for permission instead. This glues up a whole organisation and will eventually kill it.

creativity & innovation diaryFrom: Weeks, David
To: Sunita Perigan
Subject: Permission granted
Date: 29 October 1999 09:54

Sunita

You have my permission !!

...seriously though, since it is to do with YOUR web site why should you need permission? I sent out the last global e-mail immediately after the Feb. news story was added to the intranet. Nothing happened to me! I get a little tetchy then I think sod-it.

There is the point in covering our backsides. In that case we inform someone what we are doing (usually our bosses) but we don't need to ask for permission. We just think we do. Some quotes that I like:-

Show initiative but don't get caught!

David

Initiatives need the Oxygen of publicity...

creativity & innovation diary From: Weeks, David
Sent: 03 November 1999 12:40 PM
To: Sunita Perigan
Subject: That mail did the job...

Hey Sunita

We got 150 visits soon after the mail announcement went out...that's about 5 times normal (current hits =750) !!! ....the power of advertising eh. 8 people mailed me immediately with the solution to the special image.

There's a well known graph that illustrates diffusion of ideas in organisations - it's quite slow at first but once you get to a certain level the thing goes off on its own. The little nudge that you did, plus the 'special' that I added to the front of the site may have slipped us over the edge.

But,...let's not get complacent - little nudges at a continual 3-6 month period do help.

David:>)

Three hours later....

creativity & innovation diary From: Weeks, David
Sent: 03 November 1999 04:01 PM
To: Sunita Perigan
Subject: RE: That mail did the job...

Err...you have a fella here who's punching the air with his fists...he's grinning quite a lot at the moment but he'll settle down soon...

Hits are now at 1236...and I got another dozen e-mails That's 500 more since I last wrote

D.

Keep the big boss informed about every success that comes your way...

creativity & innovation diary From: Weeks, David
Sent: 04 November 1999 02:35 PM
To: Davison, Ian
Subject: Creativity web viewing figures.

Ian

I think Archimedes and myself are doing our bit to get people to use the intranet.

Sunita Kerrigan and I sent out a global mail yesterday midday regarding the Creativity Web site. In response we have had 888 visits. The site is interactive, so it works on 'repeat business'. Getting that critical mass is the hard bit, then it goes off on its own.
David

creativity & innovation diary From: Weeks, David
Sent: 04 November 1999 02:50 PM
To: Willington Jac
Subject: creativity web site


Jac
Looks like the creativity web site is gradually getting credence. Visits shot up spectacularly yesterday after a global mail by 888 so I'm doing my bit to promote the intranet. (see Ian's recent mail) and getting loads of positive feedback.

Also to let you know that I've been giving Chris Lions Innovation team a helping hand with their desire to develop a culture of creativity and innovation and develop an innovation process. David


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