corporate creativity & innovation
Fine in theory, but different in reality! © 2006 David M. Weeks.
15 - Call your Boss's bluff

For a while, it looked as though resistance would be futile. David decided to up the ante and call his bosses bluff by prematurely, announcing on the site that updating would cease and the site would close. He needed supporting feedback that would be useful in an 'update' (or a disguised appeal?) to his sponsor. If you are going over the head of your departmental head you need a good cover story!

creativity & innovation diary From: [email protected]
Sent: 14 March 2001 11:10 AM
To: David Weeks
Subject: So Sad


Message :
I am so sorry that you will not be continuing with the Mental Athletics/Improve Your Creativity website. I will really miss seeing what's new each week, (are you sure your not even allowed to squeeze the tiniest new bit out...just once in a while)?

Anyhow, all that remains is for me to say, What A Shame!, and, I wish you the very best in whatever you move onto. Thank you for your fab website.

Kind Regards - Lorraine

creativity & innovation diary From: [email protected]
Sent: 14 March 2001 11:36 AM
To: David Weeks
Subject: What!!

Message :
We here in telesales love the website, especially the FUN section, is nobody in Milton Keynes prepared to continue the good work?

creativity & innovation diary From: [email protected]
Sent: 14 March 2001 12:20 PM
To: David Weeks
Subject: CREATIVITY WEBSITE

Message :
Just a quick note to say how interesting your site has proved to be over the months. It certainly makes a change from the dry and dusty manuals and work updates that proliferate everywhere else!!  It will be missed.

creativity & innovation diary From: [email protected]
Sent: 14 March 2001 03:50 PM
To: David Weeks
Subject: YOU'RE ABANDONING US !!!

Message :
Sad news that the creativity site is to be set adrift on the Cyber Sea.
I only just discovered this island paradise last week and thought it was a breath of fresh air amongst the stuffiness of business sites, a window of escapism, a respite from a dull day etc.
Are their no budding fruitcakes willing to take care of the site in your stead ? 50k visitors need this.
Regards -Paul

Even in the midst of potential stasis, David kept up the flow of information especially to his sponsor. After 3 month the 100,000 visit had been reached, exceeded this year's target of 30,000. The extra dimensions that were being discovered through staff feedback started a change of tack towards a web site that improved staff motivation.

With this supporting material and much more, David reported progress to the CEO, his initial sponsor.

creativity & innovation diary From: Weeks, David
Sent: 04 April 2001 16:17
To: Davison, Ian
Subject: Mental Athletics Programme

Ian

Way back in 1999 you gave the go-ahead for the Mental Athletics Programme, which sits within the Archimedes area. As we clocked up our 100,000th visit this week (typically 1,000 a day) I thought a progress report was due.

From the feedback (see below) that I'm getting, the web site seems to be having several beneficial effects for Nabby Rational, working at the micro-level of the organisation.

It improves motivation - people who are involved in stressful or pressured roles in the field find the fun section gives them the opportunity to laugh. Our telesales teams (who regularly feedback) can tackle the more difficult customers with ease and are more productive i.e.

  • We here in telesales love the website, especially the fun section
  • I only just discovered this island paradise last week and thought it was a breath of fresh air amongst the stuffiness of business sites, a window of escapism, a respite from a dull day

    Improved thinking
  • Creates a positive image to newcomers and a message that we support creativity
  • The site is a very well run site and is very good at enhancing creative thinking. I have only been at nabby for about a month and the site has been a good introduction
  • I found the MAP site this morning, whilst I was having a wonder round nabbyview. It's an excellent site, and I'm impressed that you got support for it. See we are fairly forward thinking as a group after all!!
  • Just thought I should drop you an email to let you know how much your site has contributed to my belief that there are some individuals within nabby that still have the spark or creativity within them and best of all a sense of humour.
  • Never mind your web site your ethos is just brilliant. Congratulations!! I wish I had accessed you site earlier, before I handed in my resignation that is. I think every new start should be directed to your site on their first day.
  • This is very good and different we will be advising the Group Training Team to view this in our next communication

    Thanks for your time and sorry for the length of this mail. David

  • creativity & innovation diary From: Davison, Ian
    Sent: 18 April 2001 12:52 PM
    To: Weeks, David
    Subject: RE: Mental Athletics Programme

    Thanks for your note, David, and sorry I missed you at Shenley. Congratulations on your 100,000th visitor; you're doing better than the Lake District! Long may the site's popularity continue; you should be very proud of your brainchild's success! With my best regards, Ian.


    16 - Next